Creating Effective Marketing Strategies for Seasonal Events

Seasonal events like Black Friday, Christmas, Easter, and Mother’s Day are more than just dates on a calendar—they’re opportunities to engage with customers, increase brand visibility, and drive sales.    However, with numerous businesses competing for attention during these busy periods, success requires more than generic discounts or themed window displays. A thoughtful, tailored marketing […]

Superannuation and Relationship Breakdowns: What You Need to Know

Business Red Flags

When a relationship ends—whether it’s a marriage or a de facto partnership—there’s a lot to work through emotionally, practically, and financially.   Among the assets that need to be considered is superannuation. While it’s often thought of as a “retirement-only” fund, super is treated as property under family law and can be divided when couples […]

Running A Business From Home? Do You Know Your Eligible Tax Deductions?

If you run your business from home, you’re not alone – and you may be entitled to valuable tax deductions.   The ATO allows deductions for the portion of your home expenses that relate directly to your business. Let’s break down the essentials so that you know what you might be able to claim on […]

Diversification: When It Makes Sense for Your Business (and When It Doesn’t)

Diversification is often hailed as a smart growth strategy—spreading your business into new products, services, or markets so you’re not reliant on a single revenue stream.   When done well, it can open doors to new opportunities, reduce risk, and strengthen resilience in uncertain times.   But diversification isn’t always the right move. Expanding too […]

Lodging a Tax Return in Retirement: What You Need to Know

Retirement doesn’t automatically mean freedom from tax obligations. While some retirees may no longer need to lodge a tax return, many still do – depending on their income sources. Let’s take a look at a breakdown of the rules around tax returns in retirement and what to watch for.   Do You Have to Lodge […]

Selling Your Rental Property: What You Need to Know About Capital Gains Tax

If you’re thinking about selling your rental property, one of the most important things to prepare for is Capital Gains Tax (CGT).   Many property investors underestimate how significant CGT can be—but with the proper planning and advice, you can manage your tax position effectively and avoid surprises at tax time.   When CGT Applies […]

Estate Planning For A Business: Key Steps Owners Should Be Aware Of

Estate planning is often thought of in terms of personal assets—homes, investments, and superannuation. But for business owners, the business itself is usually one of the most valuable assets they’ll ever hold.   Planning for what happens to the business when you retire, step back, or pass away is essential for protecting its value and […]

Why a One-Size-Fits-All Approach to Retirement Doesn’t Work

When it comes to retirement planning, there’s no shortage of advice – from rules of thumb like “you’ll need 70% of your pre-retirement income” to blanket strategies about when to downsize or how to invest.   While these can be helpful starting points, the reality is that no two retirements look the same.   Trying […]

Apportioning Rental Interest Expenses – Getting It Right for Tax Time

If you own a rental property, there’s a good chance you’re claiming interest expenses as part of your tax deductions. It’s one of the most common (and often one of the largest) claims for landlords.   But there’s a catch – you can only claim interest to the extent that it relates to earning assessable […]